Acid Test: Fast Affordable Directional Research
The fast-paced world of government and commercial organisations needs research that offers timely evidence to support decision-making. The Acid Test meets this need by offering fast, affordable and directional research.
The Acid Test can be used to test communication materials such as brochures, posters, flyers and forms, as well as television advertising concepts or commercials, product and branding testing. The Acid Test can also help where projects have become stuck and stakeholders’ insight is needed to move the project forward.
The Acid Test utilises focus groups and/or in-depth interviews with target audiences to gain understanding of the user/client/stakeholder perspective and to identify key insights. Acid Tests are conducted by senior researchers who have over
30 years of research experience to draw on, ensuring grounded evidence and directional recommendations.
Time from briefing to results is less than 10 days, assuming no more than two groups are required.
Commissioning clients are encouraged to view the research to hear first-hand feedback and to inform decision-making.
Types of clients using the Acid Test range from central government agencies, non-government organisations, advertising agencies and public relations companies.
Deliverables:
PowerPoint reporting.
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